ValueHeads Course: Moving on

I started ValueHeads as a project to share with my friends and family the tools and mindset required to succeed as entrepreneurs, inspired by the lessons I learned from 14 years since creating and running Tweepi from 2009 till 2023. It was a Twitter marketing app that had 2M+ users, btw.

I'd like to wrap things up with these three main lessons:

1. It's all about connecting with people. You need to talk to as many potential customers and experts in your chosen niche as possible, relate to them, and understand their day-to-day processes in doing what they do. That's how solutions to real-world problems are uncovered.
2. Marketing comes first. You can assemble the best team, build the most perfect product, and still make $0 if there is no market. That's product/market fit. So "build in public" and create content in your niche.
3. Stick to your niche. Build reputation. Otherwise, with every new idea you try, you'll be back to square one rather than building on top of your previous work. You don't need to already have that reputation to start; just summarizing your learnings and meeting more people in the niche will help you get there.

You can find links to the course material, including the the Ultimate 6-Step Checklist worksheet (which everyone loved), course plan, and reading material in this Google Doc.

Follow me on LinkedIn to learn about my latest exciting project.